This, from First Things:
To understand this seismic cultural shift we should turn to an obscure, decade-old political theory.
The Overton Window, developed in the mid-1990s by the late Joseph P. Overton, describes a “window” in the range of public reactions to ideas in public discourse. Overton believed that the spectrum included all possible options in a window of opportunity:
Imagine, if you will, a yardstick standing on end. On either end are the extreme policy actions for any political issue. Between the ends lie all gradations of policy from one extreme to the other. The yardstick represents the full political spectrum for a particular issue. The essence of the Overton window is that only a portion of this policy spectrum is within the realm of the politically possible at any time. Regardless of how vigorously a think tank or other group may campaign, only policy initiatives within this window of the politically possible will meet with success.
All issues fall somewhere along this policy continuum, which can be roughly outlined as: Unthinkable, Radical, Acceptable, Sensible, Popular, Policy. When the window moves or expands, ideas can accordingly become more or less politically acceptable.
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