Fascinating article from Albert Mohler:
Over the last 40 years, the megachurch has made its presence known, often dominating the Christian landscape within the nation’s metropolitan regions. The megachurch came into dominance at the same time that massive shopping malls became the landmarks of suburban consumer life. Sociologists can easily trace the rise of megachurches within the context of America’s suburban explosion and the development of the technologies and transportation systems that made both the mall and the megachurch possible.
Sociologically, the megachurch model faces real challenges in the present and even greater challenges in the future. The vast suburban belts that fueled megachurch growth in the last few decades are no longer the population engines they once were. Furthermore, cultural changes, demographic realities, and technological innovations have led to the development of megachurch modifications such as churches with multiple locations and sermons by video transmission. From the beginning, the megachurches led in the embrace of new technologies, and these now include the full array of digital and social media.
What about theology? This question requires a look at the massive shifts in worldview now evident within American culture. Trends foreseen by researchers such as James Davison Hunter of the University of Virginia and others can now be seen in full flower. The larger culture has turned increasingly hostile to exclusivist truth claims such as the belief that faith in Christ is necessary for salvation.