From Timothy George over at First Things:
Perhaps there is a more excellent way between the do-nothing and the do-anything approach to evangelization. The Christian church has always existed in tension between the poles of identity and adaptability. It can go to seed by swinging too far in one direction or the other. When the church becomes so self-referential, it loses any sense of mission. But when it becomes so assimilated to the culture, it loses the Gospel. In speaking of the fading fortunes of the mainline, historian George Marsden has said, “Liberals have learned that it is difficult for the church to survive, if there is nothing that makes the church distinct from culture.”
But this principle is not limited to one religious tradition. The recent Pew Research Center’s report on the surprising decline among Catholics in America indicates that this is not solely a Protestant problem. And, while evangelical and Pentecostal churches fared better in the Pew study, the danger signs are there for them as well. Accommodation is a two-way street. The Gospel can be lost whenever Christianity becomes too casual and worship is reduced to entertainment, no less than when it follows the siren lure of secularism. Many megachurches have a mini-Gospel where the emphasis is more on attracting people than retaining them for discipleship and service. Mark Noll was once asked whether he thought a campus revival he had witnessed was genuine. He said: “Come back and ask me that question in ten years.”
Two recent books shed light on this theme. In Evangelism: How the Whole Church Speaks of Jesus, Mack Stiles defines evangelism simply as “teaching the Gospel with the aim to persuade.” The focus should not be on programs or events. Biblical evangelism happens, Stiles argues, not when crowds are attracted to a church for some spectacular experience but rather when the members of the church are sent out into the world to bear witness to Christ.
Brian H. Cosby is a bright young Presbyterian pastor who has thought deeply about these matters, especially about how the church should reach out to the rising generation. In his book Giving Us Gimmicks: Reclaiming Youth Ministry from an Entertainment Church, Cosby offers some counter-cultural advice for everyone called to the ministry of the church:
I maintain that the ‘How to’ of being faithful to God in worship and ministry is demonstrated through the ordinary, historic, and apostolic means of grace, particularly, ministry of the Word, prayer, and sacraments.
If God has already provided the ordinary means of growing in grace as we find in His Word, why do we think that we have the right or the greater wisdom to invent new ways through entertainment-driven, success-oriented worship and ministry?
I plead with you not to be tempted with success, professionalism, or the fading fads of our entertainment-driven culture. Rather, pursue Jesus as the all-satisfying treasure that He is and strive to faithfully feed His sheep through the means of grace that God has already provided His Church.
A church based on gimmicks is not likely to develop deep-soil disciples who demonstrate “a long obedience in the same direction.” The question for every evangelist and every church ought to be: “Is the method we are using worthy of the Gospel we are proclaiming?”